- A song based on the members’ favorite acai bowls, uniquely expressing a cheerful mood
- Main MV produced based on a self-made video… Ideas such as the donkey and desert stand out

 

Why did CORTIS ride a donkey? As they released the music video for ‘ACAI,’ which captures their honest tastes and sensibilities, various interpretations of the music video are emerging.

 

The music video for ‘ACAI,’ a B-side track from CORTIS’s 2nd album, released on HYBE LABELS’ YouTube channel on the 11th, was produced based on an animatic (storyboard video) created by CORTIS.

 

The video is full of creative settings and vivid facial acting. Starting from the very personal taste of acai bowls, CORTIS expressed their attitude of becoming “a team whose base matters more than flashy toppings” through a surreal comedy music video.

 

What drew attention was the appearance of a donkey. The donkey, which frequently appears in the lyrics, was brought directly into the video. Along with the addictive lyrics, “Like a donkey donkey / Around the earth, east, west, north, and south / As I go around and around, suddenly it rings / An alarm in my belly button,” a donkey also appears in the music video.

 

The donkey in the music video can be interpreted not merely as a funny animal, but as a device symbolizing movement, labor, baggage, and the state of a wandering team.

 

The song is cute and funny, but at the same time, it has clear team branding. Looking only at the lyrics, it centers on addictive hooks such as “chug chug, craving craving,” “hundred acai,” and “bring that acai,” but it is not simply about eating. It can be seen as a declaration that they will “remove baseless toppings and become an existence that creates flavor through the base alone.”

 

The idea that the base is more important than flashy toppings runs through the entire song. The music video intentionally shows exaggerated objects and chaotic spaces. Even though unrealistic combinations such as a hospital, farm, stable, golf course, snail, and rooster continue to appear, the members convince viewers through their nonchalant facial acting. In the midst of the chaotic flow, the members are arranged in a way that shows they do not lose their center. It is a paradox in which the outside is chaotic, but the core is solid.

 

Although the different locations seem to stand out separately, all the unfamiliar spaces and objects are tied together by the central link of the acai berry, while the members’ indifferent facial acting creates that sense of connection.

 

Meanwhile, the title track ‘REDRED’ continued its upward trend by rising two spots from the previous day to No.4 on the daily chart of Korean music site Melon dated the 10th. On the latest weekly charts of Melon and Bugs (tracking period: May 4–10), it settled at No.9, up 55 spots from the previous week, and No.3, up 13 spots, respectively. On Spotify, the global audio and music streaming platform, it remained on the chart for the 19th day at No.71 on the ‘Daily Top Songs Global’ chart dated the 10th. On the ‘Weekly Top Songs Global’ chart (tracking period: May 1–7), it charted for the second consecutive week at No.61. Their 2nd mini album ‘GREENGREEN’ recorded 2,313,291 initial chodong sales (sales in the first week after release) based on Hanteo Chart. The sales figure, which surged more than fivefold compared to their previous release, shows their remarkable growth.