(Photo courtesy of MYSTIC ENTERTAINMENT)

[Hanteo News = Reporter KIM YEONWOO] Billlie member TSUKI is expanding her presence beyond music and variety shows into the advertising industry. After making a lasting impression on the public through a viral fancam, TSUKI gained further recognition through YouTube content and various television appearances. More recently, she has been selected as a model for multiple beauty and lifestyle brands, further extending her influence.

 

(Photo courtesy of YouTube channel ‘ARIRANG K-POP’)

 

Born in Osaka, Japan, TSUKI dreamed of becoming a K-POP idol from an early age. She moved to Korea at 13 and spent approximately five years training before debuting with Billlie in November 2021. After years of pursuing her dream, TSUKI gradually began making a name for herself by showcasing her distinctive charm on stage.

 

The defining moment that brought TSUKI into the public spotlight was her 2022 fancam performance of Billlie's ‘GingaMingaYo (the strange world)’. Her constantly changing facial expressions and captivating performance, perfectly suited to the song's quirky atmosphere, quickly became a viral sensation. From wide-eyed expressions of surprise to mischievous smiles, her ability to convey a range of emotions within seconds earned her nicknames such as "facial expression genius" and "fancam fairy".

 

TSUKI's viral fancam also had a positive impact on Billlie's music. As her performance gained attention, ‘GingaMingaYo’ also attracted wider public interest, introducing more listeners to the group's distinctive sound and fictional universe. Since then, TSUKI has continued refining her strengths, bringing fresh expressions and performances to every stage.

 

(Photo courtesy of ‘Workman’ Instagram)

 

The energy TSUKI displayed on stage carried over into her variety show appearances. She was selected as the host of Season 4 of the YouTube variety show ‘Workdol’, where she met viewers while trying her hand at various occupations. Across different workplaces, she showcased her signature bright energy and enthusiastic attitude, winning praise for her ability to quickly adapt to unfamiliar environments. From her sincere approach to each job to her candid reactions in unexpected situations, the program highlighted the many sides of TSUKI's personality.

 

In particular, TSUKI revealed a different side of herself during her appearance on the YouTube variety show ‘No Prepare’. Speaking with Lee Young-ji, she candidly discussed the challenges she had faced and the personal growth she had experienced while promoting as a member of Billlie. Her heartfelt reflections offered a glimpse beyond the cheerful personality she had displayed on stage and in variety shows, leaving a lasting impression on viewers. It was an opportunity to see TSUKI not only as a glamorous performer but also as an individual who had worked tirelessly to achieve her dreams.

 

Through her performances, approachable personality on variety shows, and sincere personal stories, TSUKI has steadily broadened her connection with the public. Her growing popularity has also translated into increasing interest from advertisers.
 

(Photo courtesy of moev)

 

TSUKI was recently selected as a model for daily routine brand DIDA. The partnership is particularly notable because it reportedly began after she mentioned during a livestream with fans that she regularly enjoyed using the brand's products. Her genuine familiarity with the products, combined with her signature positive energy, was considered a natural fit for the brand's identity.

 

She was subsequently appointed the first official ambassador for color cosmetics brand nauet. The brand recognized TSUKI's versatility, from her lovely and playful image to her sophisticated, chic appeal. The upcoming campaign will highlight her diverse charms through products including ‘Lilting Glowy Tint’ and ‘Stay Raw Blur Tint’.

 

More recently, TSUKI expanded her activities further after being named a new ambassador for global premium haircare brand moev. Notably, she reportedly participated directly in developing a fragrance for the collaboration, helping introduce a new product line. She is also taking part in the ‘A Scented Wish’ campaign, inspired by her name and the idea of making a wish upon the moon. Through this partnership, TSUKI has expanded her role beyond conventional modeling into a more collaborative relationship with the brand.

 

With partnerships spanning DIDA, nauet, and moev, TSUKI is establishing a growing presence in the advertising industry. Her ability to move effortlessly between bright, energetic charm and sophisticated elegance, together with the sense of familiarity she has built through her content, is seen as creating strong synergy with the brands she represents.

 

TSUKI's activities also extend beyond advertising into the gaming industry. After appearing as a character in Nexon's popular online first-person shooter ‘Sudden Attack’, she returned on October 29 as a new Halloween-themed character. Her expanding career across music, variety entertainment, advertising, and gaming continues to attract attention.

 

(Photo courtesy of TSUKI's Instagram)

From the moment a single fancam captured the public's attention to sharing her personal stories through various forms of content and becoming a sought-after face for major brands, TSUKI has steadily expanded her career through consistent effort and her versatile appeal.

Rather than remaining defined by a viral moment on stage, she has continued developing her own identity across different fields. The young girl who moved from Japan to Korea with dreams of becoming a K-POP idol has now grown into an artist whose activities span music, variety shows, and advertising.

Having demonstrated new possibilities at every stage of her career, TSUKI continues to raise anticipation over what she will show audiences next. Her journey, which began with a viral fancam, is now reaching far beyond the advertising industry toward even greater opportunities.

 yeonwoo38@hanteo.com