Photo = Workdol, You Quiz on the Block SNS

 

A single white sleeveless shirt over a solid, muscular physique. On top of that, girl group choreography was added. Singer and actor LEE JOON has been drawing attention one after another.

 

On the 22nd of last month, LEE JOON threw the ceremonial first pitch at the KBO League game between the LG Twins and Hanwha Eagles, then appeared as a one-day cheerleader. At the time, he perfectly performed the choreography to CHOI YENA’s ‘Catch Catch’ while wearing a white sleeveless shirt. Netizens who saw it responded enthusiastically, saying, “LEE JOON lives that hard, so who am I to slack off?” and “This is the most chewy ‘Catch Catch’ challenge.”

 

The heat continued. On the 13th, tvN’s ‘You Quiz on the Block’ official SNS posted a video with the caption, “We brought another new one. LEE JOON, who is living the hardest these days, has completed real-time filming for ‘It’s Me.’” Once again, he powerfully performed the choreography to ILLIT’s ‘It’s Me’ in a white sleeveless shirt, and netizens responded, “The song got stolen again lol,” and “Someone who studied dance really is different.”

 

The consistent styling of a white sleeveless shirt is not a mere coincidence. It can be read as an image branding strategy that imprints his presence on the public.

 

There has already been a similar case. Choreographer NO:ZE, who appeared on Mnet’s ‘Street Woman Fighter’ in 2021, had a deeply pulled-down beanie as her trademark. She continued to show beanie styling in pictorials and daily looks afterward, making the ‘beanie’ part of her identity while also satisfying the image the public expected from her. LEE JOON’s white sleeveless shirt exists along the same line.

 

Earlier, LEE JOON majored in modern dance at Korea National University of Arts and earned the nickname “dance genius” early on. He later debuted as a member of MBLAQ and showed outstanding performances as the main dancer. He has also consistently showcased his dance skills on various broadcasts, leaving a strong impression on the public. In other words, because he has such solid fundamentals, he was able to pull off girl group choreography in such a “chewy” way.