Photo = THEBLACKLABEL

 

[Hanteo News = Reporter KANG SUYOUNG] ALLDAY PROJECT has marked its 1st debut anniversary.

 

Today (23rd), ALLDAY PROJECT’s official SNS posted a group photo along with the members’ thoughts. ANNIE said, “Thank you for giving us so much love over the past year,” while YOUNGSEO said, “It has already been one year since we met! Let’s always be together all day going forward.” WOOCHAN shared his heart by saying, “Thank you, and I love you. Let’s stay together for a long time,” while TARZZAN said, “Thanks to DAY ONE, the fandom name, I was able to spend this year well,” and BAILEY left a congratulatory message, saying, “DAY ONE! Happy 1st birthday! HAPPY ONE YEAR.” At 8 PM tonight, a 1st anniversary live broadcast is also scheduled to take place on ALLDAY PROJECT’s dedicated fan platform ‘DAYOFF.’

 

One year ago, the arrival of this group created a small crack in the K-POP market. ALLDAY PROJECT, the second group introduced by THEBLACKLABEL led by TEDDY, was unconventional from the very format of being a co-ed group. This was because the boundary between boy groups and girl groups had long been firm in K-POP. It was not that co-ed groups did not exist at all, but it was rare for such a group to officially debut under a major agency and stand on mainstream stages.

 

The answer to that experiment came as soon as the group debuted. Its debut single ‘FAMOUS’ rose to No. 1 on YouTube Worldwide Trending from the pre-release stage, and four days after its official release, it reached No. 1 on Melon TOP100 before achieving a PAK, or perfect all-kill. It also entered the Billboard Global 200 chart. On music shows, the group won three trophies across M Countdown, Show! Music Core, and Inkigayo, with the final Inkigayo win being a trophy received without an appearance after promotions had ended. ‘ONE MORE TIME,’ released five months later, climbed to No. 2 on Melon TOP100 on its first day of release, and in December, the group released its first EP ‘ALLDAY PROJECT,’ firmly establishing its musical identity.

 

What became as much of a topic as the group’s buzz was member ANNIE’s relentless schedule. For ANNIE, admission to an Ivy League school was a condition for debut. Known as the granddaughter of a chaebol family, ANNIE promised college acceptance in order to persuade her family, who had opposed her dream of becoming a singer, and her path to debut opened when she actually entered Columbia University. Even after debuting, she did not let go of her studies. When she could no longer extend her leave of absence, she balanced activities and academics earlier this year to complete her final semester before graduation. Her schedule repeatedly involved attending classes in the U.S. on weekdays and returning to Korea on weekends to carry out schedules. In March, she had to take several long-haul flights between the U.S., Japan, and Korea. Finally, on the day of her graduation ceremony at Columbia University last month, TARZZAN flew directly to New York to congratulate ANNIE, while the other members also watched the live broadcast and sent her support and encouragement.

 

Now, one year later, the co-ed format is no longer read merely as a tool for generating buzz. Results proven through numbers, from digital music charts and music shows to global charts, have been built on top of that format. As the five members celebrate their first anniversary together today, K-POP fans’ expectations are turning toward what ALLDAY PROJECT’s second year will look like.

 

 

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