Photo = Screenshot from KiiiKiii’s YouTube

 

After successfully wrapping up its first fan concert since debut, group KiiiKiii has been heating up SNS as it actively takes over even university festival stages.

 

The direct reason KiiiKiii’s SNS became a hot topic was the official YouTube release of its fan concert VCR. Concert videos are usually not released externally as a rule, but KiiiKiii showed a differentiated move by sharing two videos with fans, including the opening VCR.

 

The opening VCR drew attention for its level of completion, which resembled a music video. It expressed the group name “KiiiKiii” through the sound of giggling laughter and blended each member’s name into expressions commonly used by the fandom, presenting witty wordplay such as “JIYU my wife” and “ISOL the bean ladybug.” Among fans, enthusiastic responses continued, such as “They uploaded everything that got a good reaction,” “The song is surprisingly addictive, I hope it gets released officially,” and “KiiiKiii really scratched the itch.”

 

The second VCR drew even more attention by capturing the members’ daily lives in an old camcorder style under the concept that each member had become a fan of their favorite artist. KIYA and HAEUM visited a record store and bought CDs, while JIYU expressed her fan love by watching KiiiKiii videos at home all day. ISOL created a cheerful scene by going out to Tapgol Park and personally promoting KiiiKiii to citizens, while SUI drew laughter by driving a wedding car and delivering the message that she had “married SUI.” Fans poured out delighted reactions, saying, “The Tapgol Park promotion is so creative” and “Are they trying to win over older fans too? It’s a strategy perfectly suited to an era of low birth rates and an aging population.”

 

Behind this content strategy, which accurately identifies fans’ needs, lies solid musical performance. KiiiKiii, which debuted in March last year, quickly expanded its fan base with visuals and styling that target the tastes of Gen Z. In particular, the album ‘UNCUT GEM’ surpassed 200,000 copies in initial chodong sales according to Hanteo Chart, earning a Hanteo Chart initial chodong record badge, and achieved the feat of topping both the weekly and daily album charts at the same time. The music video for the title track ‘I DO ME’ swept No. 1 on YouTube’s trending videos for consecutive days immediately after its release, drawing an explosive response.

 

‘404,’ released in January this year, has also continued its long run, settling at No. 36 in the global category of the World Chart to date. ‘404’ is a song that puts Y2K sensibility front and center, and the training set-up worn in the music video and on music shows has established itself as a fashion trend this year. In addition, the lime green jelly Birkin bag carried by KIYA in the concept photo for the second mini album spread across SNS, earning praise for directly targeting the sensibilities of the MZ generation.

 

404 can be considered representative Y2K, and the training set-up worn in the music video and on music shows is becoming a fashion trend this year. As the image of KIYA holding a lime green jelly Birkin bag in the concept photo for the second mini album spread, SNS users said it was “the bag KiiiKiii carried,” saying that it hit the taste of the MZ generation.