(Photo Provided by SM Entertainment)

 

Hearts2Hearts (under SM Entertainment) is making a comeback with their bold new single ‘RUDE!’.

 

Set for release on February 20 at 6 PM through various music platforms, the new single ‘RUDE!’ is a house-based dance track characterized by a rhythmic groove and bouncy synth sounds. The lyrics capture the cute rebellion of mischievous girls who refuse to be bound by predetermined rules.

 

In particular, through ‘RUDE!’, which highlights their confident charm, Hearts2Hearts will present a new take on house music distinct from their previous track ‘FOCUS’, which garnered strong reactions for its cool and chic house vibe. Global fans are eagerly anticipating another positive response.

 

The trailer for the single, released today (13th) via Hearts2Hearts’ official YouTube channel and other platforms, has also drawn attention. In the quirky and slightly mysterious clip, the members transform into employees of a company that “grows hearts” and set out to find the suddenly missing “Super Heart (Hachu).”

 

In addition, the promotional website ‘GARDEN of RUDE!’ launched alongside the trailer offers a unique interactive experience. Fans can nurture eight heart-shaped flowerpots in a garden concept, adding a playful twist and heightening anticipation for the comeback.

 

Meanwhile, Hearts2Hearts recently secured their eighth Rookie of the Year trophy at the 2nd D Awards and were also selected for ‘NME 100: Essential Emerging Artists For 2026’ by the renowned UK music magazine NME, further proving their rising global presence.