- JUST B draws 35,000 fans in Mexico... Huge success for the ‘AGA Project’
- Hanteo Global’s ‘AGA Project’ becomes the solution for K-POP global expansion

 

It is truly a 4-week miracle. JUST B, the first artist selected for the ‘AGA’ (Artist Global Accelerating) Project by Hanteo Global (CEO Kwak Young-ho), has returned from Mexico with remarkable achievements. The fact that even non-major label idols are finding overseas opportunities gives this even more significance. That’s why the K-POP industry’s attention is focused on it.

 

JUST B returned to Korea on the 26th after wrapping up a 4-week run of the ‘AGA Project’ in Mexico City and Monterrey. Through performances that drew in more than 35,000 fans, they confirmed their expanded and solidified fandom and recognition, and were met with a flurry of attention from local media. The results are astonishing.

 

Behind this success stood Hanteo Global. As the operator of Hanteo Chart, the world’s only real-time music chart platform and the foundation of Korean music, Hanteo Global is materializing K-POP globalization through bold initiatives. The ‘AGA (Artist Global Accelerating)’ Project they launched aims to support on-site activities for artists who have talent and appeal but lack access to overseas opportunities, and to create chances for them to enter global markets.
 

The project runs for 4 weeks. Hanteo Global selects promising artists and supports their on-site activities in target regions such as Mexico, Chile, other Latin American countries, Vietnam, and Greater China (China, Taiwan, Hong Kong, Macau), where they can communicate with local fans and perform. Thanks to their strong partnerships with local governments, institutions, and major corporations, this kind of project is possible.

 

A key point of interest is that the ‘AGA Project’ has become practically the only real solution to the difficulty of entering Latin American and other overseas markets. The fact that JUST B has become a successful case study proves how encouraging this project is. That is why the K-POP industry is paying such keen attention.

 

The Latin American market is often referred to as the “land of opportunity” in K-POP, not only because of its huge potential but also because it acts as a bridgehead to North America. However, due to geographic and linguistic barriers, many face difficulties entering. Hanteo Global has established branches in countries like Mexico and Chile, with Latin America Branch CEO Richard Han, and maintains close communication and cooperation with local governments and institutions, offering optimal solutions.

They prepared concerts and a variety of events to interact with local fans and boosted the team’s brand recognition through interviews with influential overseas media. They also collaborated with local universities to hold school attacks, offering valuable opportunities to expand the fanbase. Additionally, members appeared on various TV and radio programs to gain media exposure. Notably, a reality entertainment program documenting the 4-week activities was produced and broadcast through a local TV station, adding tangible results.

 

The outcome was a massive success. JUST B, the first artist selected for the project, stayed in Mexico for 4 weeks and succeeded in solidifying a strong and wide international fanbase. Through school attacks held at 12 schools, they met around 6,000 students, and their official SNS follower count increased by approximately 135,000.

 

At the ‘K FESTIVAL’ in Mexico City commemorating the 120th anniversary of Korean immigration, JUST B served as the headliner, attracting a crowd of 20,000. In Monterrey City, they drew a total of 15,000 fans across two concerts, bringing the grand total to an impressive 35,000 attendees.

 

This success drew the attention of major local newspapers and broadcasting stations. Media outlets such as EXA TV, EXA RADIO, MULTIMEDIO TV, Multimedo Radio, TELEDIARIO, Televisa, and Channel 7 all requested interviews and conducted special features. The members even threw ceremonial first pitches at a Mexican professional baseball game, making history as the first K-POP idols to do so.

 

Now that the project’s effectiveness has been proven through actual success stories, the domestic K-POP industry is expressing intense interest. The ‘AGA Project’ by Hanteo Global is emerging as a breakthrough solution for K-POP artists facing challenges in expanding abroad, opening new possibilities for many teams.

 

The ‘AGA Project’ is just getting started and will continue to be refined. Hanteo Global is currently in the process of selecting the next artist to write a new success story.