[Showcase] ATEEZ Holds a Showcase for the 1st Studio Album ‘TREASURE EP.FIN : All To Action’ Release “Targets the hearts of the global fans with the killer performance, ‘WONDERLAND’”
2019-10-09 01:01 (KST)
2019-10-16 06:28 (KST)
Group ATEEZ released the 1st Studio Album ‘TREASURE EP.FIN : All To Action,’ announcing their comeback.
ATEEZ has been steadily promoting both domestically and internationally starting with the debut album ‘TREASURE EP.1 : All To Zero’ last October. After going through the 2nd Mini Album ‘TREASURE EP.2 : Zero To One’ (released on January 15th, 2019) and the 3rd Mini Album ‘TREASURE EP.3 : One To All,’ the group is concluding the ‘TREASURE’ series with the first full studio album.
Celebrating the album release of ‘TREASURE EP.FIN : All To Action,’ on October 8th at 4 PM KST, ATEEZ held a media showcase at Ilchi Art Hall in Gangnam-gu, Seoul, and introduced the album as well as presented their performance on stage.
Opening the showcase, member Kim Hongjoong expressed his feelings, “We prepared for the studio album for a long time. We prepared a lot as this album could be said that it’s a conclusion to the strong era, so please look forward to it.” Kang Yeosang continued, “If I were to express this album in a single word, I’d say it’s ‘moving.’ We put in a lot of effort while preparing this album, and I’m moved that the result is as great as the effort.”
Especially, the unconventional transformations of the members catch the eye. Kim Hongjoong introduced, “I’ve cut my hair unconventionally and made back hair. I’ve styled like this after contemplating how to show a stronger visual.” Jeong Yunho stirred laughter saying, “Members sometimes get hit by Hongjoong’s hair during the choreography.” Also, Song Mingi explained his transformation into an intense red hair, “I’ve tried red hair for the first time, and I’m thankful that the fans like it. There are many rap lines of mine in important parts of ‘WONDERLAND,’ so I’ve transformed myself to give a stronger impression.”
The title track of this release, ‘WONDERLAND,’ is the conclusion of the genres that ATEEZ presented during the last 4 albums, and the track is also a ‘March by ATEEZ’ echoing down the journey of the Treasure series. With the strong beats and harmonizing choreography, it is the song that fans could also see the bottom of ATEEZ’s performance.
In addition, this album features a total of 11 tracks including ‘MIST,’ the track that fans can meet ATEEZ’s deepened emotions, a Moombahton-style track ‘WIN,’ ‘If Without You,’ which would highlight the reactions from the members, and ‘Sunrise,’ the song Kim Hongjoong, the leader of the team, participated in songwriting and lyrics.
Boasting the differentiated concept with colorful transformations, ATEEZ will clearly imprint not only the stage-dominating performance but also ATEEZ’s unique style to the public through this studio album.
Member Jeong Yunho introduced the concept of the title track, “The title track this time is musically intense and also has a lot of strong performances. I think ‘WONDERLAND’ fits well with ATEEZ’s existing concept. The hardest part of the choreography is the one during the dance break. Also, to introduce the point choreography, I’d say it’s the stamping of the feet. We named the choreography, ‘Which foot is this, left foot, or right foot?’,” and performed the point choreography, garnering the attention.
ATEEZ had concerts in 5 North American cities through ‘THE EXPEDITION TOUR IN USA’ last March when it had not even been 1 year since debut. The group continued to have a global tour in 10 European cities in May and 2 Australian cities in August. Through the concerts, ATEEZ has strengthened its existence as ‘Worldwide Performance Idol’ among the fans overseas with strong performances.
Not only that, the group signed a record deal with RCA Records, an American label under Sony Music, firmly gaining the global foothold and preannounced more active global promotions.
As the group is rising in the global stage, ATEEZ received many questions on the promotions overseas. Kim Hongjoong replied, “We are thankful that many global fans love us after the overseas promotions. On the other hand, there are some worries about our awareness in Korea, but I trust that the domestic fans will also recognize us if we continue to maintain our color and work hard. We will continue to promote hard.”
Song Mingi revealed an episode, “Among the cities that we went to the world tour, the enthusiastic response of fans in Paris, France, was memorable to me. Even though our songs were in Korean, they cheered for us while singing along and reacted with passionately stamping their feet.”
Choi Jongho said, “We contemplated on how to perform great stages to the fans and communicate well with the fans during gaining experiences on stages overseas. We prepared this full studio album while seeking answers for those questions,” and Jeong Yunho confessed, “I got closer to the members and gained stamina through the tour. It was a grateful experience in many ways.”
ATEEZ members also shared their goal and determination of this album promotion. Choi San introduced the modifiers that the group wants to get, “There are modifiers like ‘Performance go-to’ and ‘Michelin Stars’ for ATEEZ, and I heard that this album is like ‘Mala flavor’ as well. I would like ATEEZ to be known as ‘a Performance go-to place for spicer and more intense than anyone else.’ But we will also show slightly sweet tastes sometimes.” Kang Yeosang also said, “Since this album is full of good B-side tracks, I’d also like to hear the modifier, ‘B-side go-to.’”
Leader Kim Hongjoong made a pledge, “If we achieve good results during this promotion, those are the results that ATINYs made for us, so we’d like to create a chance to be with the fans.”
The physical album and digital music of ATEEZ’s ‘TREASURE EP.FIN : All To Action’ are released on October 8th at 6 PM KST and now available through a number of online sites and offline stores.
Below are the fancam videos of ATEEZ's showcase stages released by Hanteo News.
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